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socialagent

Conversations to action

Every conversation, turned into action

Social Agent connects WhatsApp, social media, email, databases, servers and APIs, then lets an AI agent and drag-and-drop workflows do the work. Approvals, permissions and a full audit trail keep you in charge.

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Social Agent dashboard: ask the agent anything, the approvals and chats that need you, and conversation, reply and publishing figures

Connects the channels and systems you already run

  • WhatsApp Cloud API
  • 360dialog
  • eCommunicate
  • Messenger
  • Facebook
  • Instagram
  • LinkedIn
  • X
  • TikTok
  • YouTube
  • Gmail
  • Microsoft 365
  • SMTP and IMAP
  • PostgreSQL
  • MySQL
  • SQL Server
  • Servers over SSH
  • Any HTTP API
  • Webhooks in and out

One platform

WhatsApp, social media and your systems, finally working together

Stop copying between tools. Conversations, campaigns and operations share one organization, one set of integrations and one set of rules.

WhatsApp Business

Every chat and broadcast in one place.

Broadcasts to opted-in audiences, a shared inbox, template approvals and an AI front desk, through the provider you choose.

Explore WhatsApp Business
Social media

One brief, every network.

The agent drafts posts for each network. Approve, schedule, reply and measure from one calendar.

Explore Social media
Workflows and AI

Automate the work in between.

Drag-and-drop automation across databases, servers, email and any API, with AI steps and human approvals.

Explore Workflows and AI

WhatsApp broadcasts

Broadcast to opted-in customers, with approvals in place

Pick an audience from your contacts, a CSV or a live database query, choose an approved template and schedule it. Opt-outs are skipped automatically and every send is tracked.

  • Meta direct, 360dialog, eCommunicate or any vendor
  • Templates synced with approval status and quality
  • Batches that respect your messaging limits
See WhatsApp
WhatsApp broadcasts list with template, status, schedule and delivery counts

Social publishing

Plan once, publish everywhere, measure what matters

The agent turns one brief into posts for each network. Approvers sign off, the calendar shows everything that goes out, and analytics compare channels on the same terms.

  • Facebook, Instagram, LinkedIn, X, TikTok and YouTube
  • Posts, broadcasts and emails on one calendar
  • Comment replies from the shared inbox
See social media
Calendar with social posts, workflow runs, WhatsApp broadcasts and emails in one month view

Workflows

Automation without limits, and without surprises

Drag triggers and steps onto the canvas: messages, comments, emails, schedules and webhooks in; AI, SQL, SSH, HTTP, email, WhatsApp and social out. Branch, wait and ask a person when it matters.

  • Every run explained step by step
  • Test with sample data before you publish
  • Templates for the jobs everyone has
See workflows
Workflow builder canvas: a WhatsApp message trigger, an AI front desk step and two branches for completed and handed-off conversations

AI agent

Ask for the outcome, approve the result

Describe what you need in plain language. The agent drafts the posts, builds the workflow or answers the customer, explains its assumptions and waits for your go ahead.

  • Uses only the integrations you attach
  • Hands over to a person when unsure
  • Never sees passwords or API keys
See the AI agent
Chat with the AI agent: it drafted an Instagram comment workflow and explains what each branch does before publishing
social networks
6
Facebook, Instagram, LinkedIn, X, TikTok and YouTube
ways to connect WhatsApp
4
Meta Cloud API, 360dialog, eCommunicate or any vendor API
database engines
3
PostgreSQL, MySQL and SQL Server, queried with scoped users
secrets shown to the AI
0
Credentials stay encrypted on the server, always

Limitless workflows

If it has an API, a database or a shell, it can be a step

A few of the workflows teams build in an afternoon. Mix and match any trigger with any step.

  • New WhatsApp lead
    1. 1Extract details
    2. 2Add to CRM table
    3. 3Notify sales
  • Every weekday at 07:00
    1. 1SQL sales report
    2. 2AI summary
    3. 3Email the team
  • New comment
    1. 1Classify
    2. 2Reply publicly
    3. 3Hand off complaints
  • Webhook from your shop
    1. 1Look up the order
    2. 2Send WhatsApp template
  • Every 15 minutes
    1. 1SSH health check
    2. 2Ask for approval
    3. 3Restart service
  • Campaign brief in chat
    1. 1Draft posts
    2. 2Manager approves
    3. 3Schedule everywhere
  • New email
    1. 1Classify
    2. 2Draft reply
    3. 3Approve and send
  • Post published
    1. 1Wait a day
    2. 2Read engagement
    3. 3Share the results
Explore workflows

Solutions

Built for teams that talk to a lot of people

From a single shop to a public service answering thousands of residents, the same controls apply.

Security and trust

AI that asks before it acts

Power without control is a liability. Social Agent puts permissions, approvals and an audit trail around every action, and supports POPIA consent and opt-outs out of the box.

  • Secrets never exposed

    Keys and passwords are write-only, encrypted and injected at run time.

  • Approvals

    Sends, posts, database writes and commands can wait for a yes.

  • Permissions

    Roles plus per-integration access decide who and what may act.

  • Audit trail

    Every run, message, approval and AI tool call is recorded.

How we keep you safe

Integrations

Connect once, use everywhere

Every connection is available to the agent and to every workflow, within the permissions you set.

Messaging

WhatsApp through the provider you already use, or straight to Meta.

  • WhatsApp Cloud API
  • 360dialog
  • eCommunicate
  • Any WhatsApp vendor API
  • Messenger

Social media

Publish, reply and measure on the networks your audience uses.

  • Facebook
  • Instagram
  • LinkedIn
  • X
  • TikTok
  • YouTube

Email

Send, receive and route email as part of any workflow.

  • Gmail
  • Microsoft 365
  • SMTP and IMAP

Databases

Query and update your own data with read-only or scoped credentials.

  • PostgreSQL
  • MySQL
  • SQL Server

Servers and APIs

If it has an API, a webhook or a shell, it can be a step.

  • Servers over SSH
  • Any HTTP API
  • Webhooks in and out
  • Cloud services
  • Encrypted credential store
  • Internal tools
All integrations

Example

A week at a coffee chain running on Social Agent

An illustrative week for a business with a few stores, a busy WhatsApp number and three social accounts. The same pattern works for a clinic, a municipality or an online shop.

Every step below is logged and every send was approved.

  1. Monday

    The marketing lead asks the agent for this week's posts. Drafts for Instagram, Facebook and LinkedIn land in review.

  2. Tuesday

    The manager approves in one pass. Posts are scheduled; the calendar shows them next to Friday's WhatsApp broadcast.

  3. Wednesday

    Customers ask about opening hours on WhatsApp. The AI front desk answers; a complaint is handed to a person with context.

  4. Thursday

    A workflow reads last week's loyalty members from the database and prepares the broadcast audience, skipping opt-outs.

  5. Friday

    The broadcast goes out in batches. The morning report arrives by email: sales, replies and engagement in one place.

From the blog

Guides for WhatsApp, social and automation

All articles

FAQ

Frequently asked questions

Still unsure? Ask our team.

What is Social Agent?

Social Agent is a control plane for customer conversations and business systems. It connects WhatsApp, social media, email, databases, servers and APIs, and lets an AI agent and drag-and-drop workflows act on them with approvals, permissions and an audit trail.

Who is Social Agent for?

Marketing, customer service and operations teams that want WhatsApp, social media and their own systems working together, from small businesses to enterprises and agencies managing several brands.

Which WhatsApp providers can I use?

Meta Cloud API directly, 360dialog, eCommunicate, or any other vendor API that you map once. Your broadcasts, templates and automations stay the same if you change provider.

Is it safe to let AI act on my systems?

The agent only uses the integrations you attach, with the permissions you set. Credentials are never shown to the model, side effects can require approval and everything is logged.

How much does it cost?

There is a free plan to get started, and paid plans per seat for teams that need more profiles, AI credits and automation. Enterprise plans are tailored. See the pricing page for details.

Turn conversations into action

Start free, connect a channel, ask the agent and turn what works into a workflow. The Free plan stays free.

Start free Book a demo