
Automate Social Media Publishing Without Losing Control
How to automate social media publishing with an approval workflow: clear roles, a content calendar, one brief for many networks, SLAs and what never to automate.
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Social media
Turn one brief into posts for every network, route them through the right approvers, schedule them and see what actually performs. Campaigns, comments and analytics live next to your WhatsApp and email.

Social media
Describe the campaign once and get platform-ready drafts for each network, in your tone.
Creators, approvers and publishers each see what they need. Nothing goes live without sign-off.
Posts, broadcasts, emails and workflow runs on one calendar, filtered by app and status.
Reply to comments from the inbox, or let a workflow triage questions, praise and complaints.
Group posts and messages into campaigns so results add up across channels.
Engagement, reach and content performance per channel and per post, in one view.
Plan
See scheduled, published and failed posts next to WhatsApp broadcasts and emails. Posts published natively on a network show up too, so the calendar tells the full story.

Approve
Send a draft to the right approver, set an expiry, and keep the decision on record. The chat can draft a week of posts; a manager approves them in one pass.

Measure
Compare channels, find the posts that worked and see social results next to WhatsApp and email. Engagement is calculated consistently so the numbers are comparable.

One platform
Every product shares the same integrations, permissions, approvals and audit trail.
Guides

How to automate social media publishing with an approval workflow: clear roles, a content calendar, one brief for many networks, SLAs and what never to automate.
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Engagement rate done right: formulas by reach, impressions and followers, a worked example, why results differ, and a simple monthly social media report template.
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Set up a WhatsApp shared team inbox with routing, labels, saved replies and automation, while keeping a human in the loop and measuring response times.
Read articleFacebook Pages, Instagram business accounts, LinkedIn profiles and pages, X, TikTok and YouTube. You connect each account once and can publish, schedule and read analytics where the network allows it.
Yes. You can require approval for every post, for specific channels or for anything the AI drafted. Approvers see a preview per network and can approve, reject or ask for changes.
Not unless you allow it. By default the AI drafts and a person approves. You can relax this per workflow once you trust the output.
The post is marked as failed on the calendar with the reason from the network, the owner is notified and you can retry or reschedule in one click.

Connect your pages and ask the agent for your first week of posts.