
About us
Conversations to action, for every team
Social Agent started with a simple observation: customers talk to businesses on WhatsApp and social media all day, but the work those conversations create still happens by hand, across too many tools.
Our mission
Let AI and automation do the work, and keep people in charge
We are building a control plane that connects the channels where conversations happen with the systems where work gets done: databases, servers, email and APIs.
An AI agent and drag-and-drop workflows act on those connections, inside permissions, approvals and an audit trail, so organisations can move faster without losing control.
We are based in South Africa, which is why consent, POPIA and WhatsApp-first customer journeys are part of the product from day one.

What we believe
Three principles behind every feature
Useful first
We build for the work teams actually do every day: answering customers, publishing, reporting and keeping systems running.
Safe by default
Automation that touches real customers and real systems has to be permitted, approved where it matters and recorded.
Open to your stack
Bring your WhatsApp provider, your database and your servers. We connect to what you run instead of replacing it.

Want to see it on your own channels?
Start free or talk to us about your use case.