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About us

Conversations to action, for every team

Social Agent started with a simple observation: customers talk to businesses on WhatsApp and social media all day, but the work those conversations create still happens by hand, across too many tools.

Our mission

Let AI and automation do the work, and keep people in charge

We are building a control plane that connects the channels where conversations happen with the systems where work gets done: databases, servers, email and APIs.

An AI agent and drag-and-drop workflows act on those connections, inside permissions, approvals and an audit trail, so organisations can move faster without losing control.

We are based in South Africa, which is why consent, POPIA and WhatsApp-first customer journeys are part of the product from day one.

What we believe

Three principles behind every feature

  • Useful first

    We build for the work teams actually do every day: answering customers, publishing, reporting and keeping systems running.

  • Safe by default

    Automation that touches real customers and real systems has to be permitted, approved where it matters and recorded.

  • Open to your stack

    Bring your WhatsApp provider, your database and your servers. We connect to what you run instead of replacing it.

Want to see it on your own channels?

Start free or talk to us about your use case.